↺ Stage 1 of 4 · Intelligence
Monitor performance, research markets & discover growth opportunities.
Ooh, a signal…- Signal
- EOR pricing discussions on Reddit are up 68% in 30 days.
- Research finding
- Buyers want clear, country-specific pricing before contacting sales.
- Opportunity
- Test a gated EOR cost calculator to increase qualified leads from pricing-page visitors.
↺ Stage 2 of 4 · Actions
Turn insights into plans, tasks & execution.
On it!- Project
- Launch a gated EOR cost calculator.
- Plan
- A/B test it in the pricing page’s second section against the existing page.
- Tasks
- Build a country-specific calculator.
- Gate detailed results behind lead capture.
- Track engagement, submissions and qualified leads.
- Status
- Executed · A/B test launched
↺ Stage 3 of 4 · Performance
Track results, measure impact & continuously optimise.
+75%! Told you.- Experiment result
- Positive · Conversions increased
- Conversion rate
- 4.0% → 7.0%+3 percentage points · +75% relative uplift
- Measurement
- Compared against the original pricing page during the A/B test.
- Conclusion
- The calculator variant converted more visitors.
- Next step
- Scale the winning approach and monitor lead quality.
↺ Stage 4 of 4 · Scale
Share intelligence & scale successful strategies across teams.
Sharing it with the team.- Product Marketing
- Add transparent, country-specific pricing to product pages and sales materials.
- Paid Marketing
- Test cost-focused ads and calculator-led landing pages.
- Organic Growth & Content
- Target searches around EOR pricing and costs.
- Email & Lifecycle
- Use pricing insights to improve lead-nurture emails.